Last Rep Featured On The Ready To Drink Podcast
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Co-founder Jay Ashton on building a unique THC brand, the fitness channel opportunity, and why the hemp industry needs a smarter playbook.
About This Episode
Last Rep isn't just a drink — it's a category. Co-founder and CEO Jay Ashton sat down with the Ready To Drink Podcast to break down how Last Rep came to exist, what makes the fitness and wellness channel the most underserved lane in functional beverages, and how a pair of serial entrepreneurs went from GPS technology and cybersecurity exits to building a THC seltzer brand in under a year.
Jay also gets candid about the state of hemp regulation — why big beer's opposition has nothing to do with child safety, what the dispensary model gets wrong, and why the hemp beverage industry needs to stop bashing alcohol if it wants to win the mainstream consumer.
Ready to try the drink Jay's talking about?
Six calories. Zero sugar. Fast-acting THC, CBG, ashwagandha, L-theanine, and electrolytes — built for the social scenes after the gym, the run club, and everywhere in between.
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